Hershey's Coco Cares
What if Hershey's introduced a chocolate-based skincare line?
Introducing Hershey's Coco Cares collection, uniting chocolate delight with your skincare. These bold new products unite the richness of Hershey's milk chocolate bar with all-natural ingredients to create a new skincare experience affordable for all.
PACKAGING COLLECTION
PRODUCT TOUCHPOINTS
Conclusion
Creating the concept for the "Coco Cares" line was a unique challenge, due to the need to take the brand into a new, different world. I overcame that challenge and created a line that maintains the essence of Hershey's brand, despite the new products and environment.
